Overview
LMC Poland, a leader in HR innovation, focuses on efficient recruitment solutions and employee satisfaction measurement. Preparing for entry into a new market, LMC partnered with us to gain insights into local customer demands and refine its product roadmap. Through targeted research and strategic workshops, we helped LMC align its product and operational efforts with market needs, positioning them for successful adoption and sustainable growth.
Challenge
LMC was preparing to enter a new market and needed to understand the specific demands of local customers. The company faced the challenge of prioritising its product roadmap and aligning its operational efforts to meet the expectations of the new market. Without a clear plan, they risked delays in product adoption and missed opportunities for relevance.
Approach
To address this challenge, we used a combination of in-depth interviews, data analysis, and collaborative workshops. The interviews helped us gather insights into the local market’s unique needs, while the data analysis provided an overview of trends and challenges. Our workshops facilitated scenario planning, enabling the product and operations teams to prioritise their efforts and align their roadmap with the market’s specific demands. This dynamic approach allowed LMC to make informed, market-aligned decisions.
Outcome
Through our research and strategic planning, LMC developed a clear and prioritised product roadmap tailored to the needs of the new market. This allowed the company to align its operations and product features with market expectations, positioning them for successful product adoption. The project enabled LMC to move forward with a solid strategy for market entry, preparing them for future growth and product iterations in the region.
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